Following on the five tips on AdSense for content optimization our
Sydney team presented a couple weeks back, now let's turn to AdSense
for search. As you may know, we recently integrated Custom Search
Engine into AdSense for search to provide additional customization
options and improved targeting. Whether you've already implemented an
AdSense for search box on your site or you're just getting started with
this feature, we recommend these five optimization tips:
- Place your search boxes in visible locations.Integrate your search
boxes in easy-to-find locations, such as under the header or in your
left navigation. Also, keep the placement of your search boxes
consistent on all your pages, so users will know where to look if they
need help finding something.
- Add two search boxes to content-rich pages.For pages with a lot of
content or which require scrolling, try placing one search box at the
top of the page and another at the bottom. A box at the top of the page
will allow users to perform a search immediately, and a box at the
bottom will provide a search option to users who've just finished
reading your content. You can also track and compare the performance of
each search box by creating custom channels.
- Host your search results on your own site.To keep users on your
pages, you can host your search results and ads within your own pages.
If your users don't find what they're looking for in the search results
or ads, they'll still be able to to navigate to other sections of your
site using your site's template. In addition, you can further integrate
your search results into your site by customizing the colors of the
results page.
- Add a search box to your search results pages.Similar to #3, try
placing a search box on your search results pages so users can perform
additional searches from your site.
- Customize your ad locations.Place ads at the top and right sidebar of
your search results pages. This layout offers added visibility, and our
tests have shown that these ad locations can improve monetization.After
you've optimized where search boxes are placed on your site, don't
forget to try new targeting options such as keyword refinements and
vertical search. To generate AdSense for search code and take advantage
of these features, sign in and visit your AdSense Setup tab. You can
also find more information in our Help Center.Posted by Sandra Tsui -
AdSense Publisher Support
